For the last two weeks, I told you that I’ve been focusing even more on my brand…but I haven’t told you WHY.
One big reason is…Because my BRAND makes me money (but it’s SO much more than that)! Having a brand is the #1 way I get clients. So I decided to double down on what is working.
But more importantly my brand is inextricably linked with achieving my top priorities and living in alignment with my values. Which are:
1) Service and contribution to others
2) Freedom
3) Financial Independence (which really ties right back again to freedom)
I have not run any ads in almost 9 months, but paying clients continued to come into my business.
When I asked them why they chose to work with me here’s what they said: * Most spend over $3000
“I felt you were genuine and authentic when I looked at your brand, I felt like I knew you.”
“I scoured many recommendations and your brand stood out to me, out of all of them.”
“When I read you liked Don Julio and Lime on your about page, I knew you were my type of girl.”
“Your brand resonated with me. I felt like our values were the same”
YOUR BRAND and mine…are so much more than our logos, colors and pretty graphics.
A brand is a representation of what you value, what you stand for, and the transformation you can make for those you serve.
BRANDS. ARE. POWERFUL.
It’s not complicated…but there is a (fun) process to building them and it requires intention. Most people need some help getting clarity around their brand, their messaging and their content strategy.
That’s what I love about business – the most powerful strategies are often the simplest.
So let’s talk about YOU: Are you earning your money with your BRAND? Is your brand bringing in the RIGHT people consistently? Is your brand making an emotional connection with those you want to serve? If the answer is no, it’s time to build your brand.
Let’s get a time on the calendar and talk.
If magnetizing paying clients with a brand is possible for me (and countless others), it is possible for you too!
I know it’s hard to get clear and inspired in isolation with no support, no sounding board, no one to guide you…
In the words of my favorite African Proverb, “If you want to go slow, go ALONE, if you want to go fast GO TOGETHER…”
- 17: Beauty Exec’s #1 Skill to Propel Your Biz Forward, and the Three Secrets to a Standout Brand - March 11, 2020
- 16: How Shawna Dalton Built a Multi-Million Dollar Children’s Apparel Line on Her Own From Scratch… and How You Can Too! - March 6, 2020
- 15: How Sara Kalke Launched a Six-Figure Online Course from a $250 Ad Spend! - March 4, 2020