Cheers and Happy New Year!!
Before I get to the heart of this email, I wanted to raise a point about this time of year and how MOST of us feel.
With the excitement of a new year comes also the pressure we put on ourselves to succeed like never before, change old habits, adopt new and better ones, and compare ourselves to others who already have what we aspire to achieve.
In other words, it can result in overwhelm, anxiety and feeling TOTALLY stuck.
Not. Helpful. At. All.
In addition, it’s hard to start up again after taking time off and being in holiday mode, which only makes matters worse.
SO…if you are feeling this way and you need a little hand holding and a little jump start, I am here. And it’s what I do best. I am offering a FREE brand breakthough call to help you get the ball rolling in 2019.
BUT it’s only for entrepreneurs who are serious about “rolling the ball forward.”
On the call, we are going to find the ONE. SINGLE.THING. that will help you move your business forward. BOOK here.
So now…
Remember before Christmas how I asked you guys to email in your questions? I told you to ASK ME ANYTHING and you did…
Today I hope to help with a question that has plagued us ALL at various stages of our businesses BIG and SMALL!
The question I got asked THE MOST was…
Q: Where the F*@K do I focus first on my business????????????? (of course many of you asked more politely BUT having coached entrepreneurs for a LONG time, I can feel the emphatic frustration in this question)
A: Focus on the tasks that get you profitable clients first (AND the stuff that fuels your soul). Find the overlap between these two.
For me, I LOVE teaching, training and helping people get motivated. So I create content with actionable tips and lessons that I know can help people. That is my secret sauce for getting clients. So if you LOVE in person meetings/event, if you love digital marketing, if you love networking, do THAT thing. When you are ready to add a NEW pipeline, you can hire people to do the stuff you don’t love.
Here are examples of some of the tasks from various industries that help you get clients and customers:
1. Sales emails or social media posts promoting or selling what you do
2. Digital ads and ad copy (Instagram, FB, google, etc.)
3. Webinars
4. Getting potential customers to book discovery calls
5. Speaking at events/attending events
6. Social media LIVE content
7. Content marketing (quality FREE content that builds know, like and trust factor)
8. Amazon advertising
9. P.R.
10. Word of mouth
11. Opt-ins (This is a big one for me. My opt-in has brought me the majority of my new business)
(In a nut shell MOST of us are getting clients or boosting our sales and revenue from our CONTENT creation. Even if you pitch customers live, it is still content which should have a strategy.)
SO HERE IS THE WORKSHEET:
1. How have you gotten the majority of your clients so far? (write down the three main ways…)
2. If you are just starting and have not gotten clients yet, write down what your competitors are doing to get clients? What are the activities you see them doing ALL the time?
3. Are YOU doing these activities on a consistent basis?
4. Write down the top three activities that are taking up the majority of your time?
5. Are these the same three activities that are bringing you customers and clients or have got you clients and customers in the past?
6. Write down 5 things you know are NOT a productive use of your time and not within your “Zone of Genius” earmark those to be outsourced as soon as you have the funds if you don’t right now, if you do, GET ON upwork and hire them out!
7. Write DOWN the ONE thing that needs to be completed so that you can move forward in your business. This concept is called a “domino goal” or a “PUSH goal” (Chalene Johnson’s term from her book PUSH). What is the ONE thing you need to have done, that will allow all the other things to happen. Sometimes this is something that is OUTSIDE of our businesses.
EXAMPLES:
1. For me, as a solo mom the last few years with a hubby in Africa, it was TIME in my day…I hated the idea of having my daughter in after school care so I resisted and tried to get everything done in 5 hours a day (not possible). Just keeping her in school for one hour later bought me SO much time. AND she LOVES it.
2. The growth of my business after hiring a full time VA was incredible. This bought me even MORE hours in my day and took away all the tech stuff that took me twice as long and was NOT productive for my biz!
3. Pricing and packaging: Not having a CLEAR offering for your customers to sell. This is a HUGE domino I see with clients that needs to be addressed before everything else can fall into place.
4. Having an automated system set up to capture and follow up with sales leads…sales funnels, scheduling systems etc.
Once again, if you are struggling with the question of where to focus your time and energy in your business, book that call and let’s figure out what that first focus should be!
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