Welcome to 20 Seconds of Insane Courage with Amy Selbach, a brick-and-mortar as well as an online business entrepreneur and an international brand and marketing coach for countries, companies, and entrepreneurs.
Here you’ll learn what it takes to build your business, brand, and story, 20 seconds at a time.
This podcast interviews entrepreneurs and everyday heroes to uncover the conditions present at the intersection of their bravest actions. From intuition to inspiration to desperation to sheer will, it proves lasting change doesn’t have to take years, months, or even days but often just a single moment.
In this episode, Amy talks to Roxanne Joyal Co-CEO of Me to We, a company that aims to make “doing good doable” for everyone.
From brand building to growth buckets, tune in to hear the loads and loads of tips from a genuinely impressive woman and entrepreneur.
Key Takeaways
[:49] Amy introduces Roxanne Joyal.
[2:59] Roxanne talks a bit about her journey and the path that took her to where she is today.
[7:01] Roxanne shares her two 20 seconds of insane courage; find out what made her do what had not been done in 400 years!
[10:39] The groundswell brand building philosophy that both Roxanne and Amy believe in and how to scale a company.
[12:22] Roxanne tells how the idea came about to go into a product-based business and the steps she took to making a product that is relevant for a global market.
[14:57] Roxanne’s pricing mistake she now calls a loss leader!
[16:10] Roxanne shares the fears she tackles stemming from being self-employed that boil down to the fear of failing others, and how she rebrands that “fear” into productive paranoia.
[18:17] Roxanne defines a productive paranoia as calling out your fears and doubts to better tackle them.
[20:16] Roxanne speaks to the importance of intuition in business but remember to let it be guided by data! (And one should always write out a business plan.)
[22:18] Amy on doing a retroactive business plan after an iteration: it works, and it doesn’t need to be big.
[24:21] Tip: list your “have-to-haves”; it’ll be a good guide.
[25:42] Roxanne talks about market competitivity and the importance of brand story and having a clear USP or differentiator regardless of the marketing funnel.
[30:51] Roxanne touches on her key components of brand-building: identification of need, frictionless and simple product response, authenticity, and more!
[35:10] The three growth buckets:
- Personal bucket — Roxanne’s five “no matter what”s
- Professional bucket — Roxanne’s three important tips
- Spiritual bucket — Roxanne’s mantra
[42:38] Amy thanks Roxanne for sharing her experience on today’s episode and invites listeners to tune in for the next episode.
After hearing these amazing stories, you’re probably wondering how to write and tell your own story, and how you can put yours into the world in a bigger way. I’ve got an incredible resource for you! it’s my one-hour brand story planner, and it’s totally free!
In under an hour you can have a beautifully crafted brand story to use everywhere: your brand story should be on your website, your packaging, at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy.
Every brand needs a story so be sure to go to amyselbach.com/brandstory to download yours right now.
Also, if you loved this episode don’t forget to share it by clicking the share button just beneath the play bar and don’t forget to subscribe to listen to more episodes.
If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram @amyselbach or at amyselbach.com.
Highlights
Brand-building needs to happen at so many levels, from your core brand story to the web, to social media, to your ambassadors and everything outside and in-between; make sure the right story is told to your consumer and curated for every marketing funnel.
Mentioned in this episode
More about your host
More about our guest
- 17: Beauty Exec’s #1 Skill to Propel Your Biz Forward, and the Three Secrets to a Standout Brand - March 11, 2020
- 16: How Shawna Dalton Built a Multi-Million Dollar Children’s Apparel Line on Her Own From Scratch… and How You Can Too! - March 6, 2020
- 15: How Sara Kalke Launched a Six-Figure Online Course from a $250 Ad Spend! - March 4, 2020