Welcome to 20 Seconds of Insane Courage with Amy Selbach, a brick-and-mortar as well as an online business entrepreneur and an international brand and marketing coach for countries, companies, and entrepreneurs.
Here you’ll learn what it takes to build your business, brand, and story, 20 seconds at a time.
This podcast interviews entrepreneurs and everyday heroes to uncover the conditions present at the intersection of their bravest actions. From intuition to inspiration to desperation to sheer will, it proves lasting change doesn’t have to take years, months or even days but often just a single moment.
Key Takeaways
[:49] Amy welcomes Ryan Berman. Let’s hear about how Ryan almost literally wrote the book on courage!
[2:01] Ryan shares a bit about his background and life up to this point and how some of the most interesting things he built and saw built stemmed from courage.
[7:11] Ryan talks about his definition of courageous (It’s a formula!) and what the six myths about courage he encountered are.
[10:07] Amy asks Ryan what his 20 seconds of insane courage were.
[13:06] What was missing for Ryan for him to just take that moment of courage and go out on his own?
[14:52] Ryan walks us through the first steps he took after deciding to go for it and shares the amazing mission of his Sock Problems company.
[17:01] Amy asks if there are any more insane moments of courage since that company launch.
[17:55] Ryan shares something he hasn’t shared with anyone yet.
[18:50] Amy asks what fears Ryan has or has had and how he overcomes them.
[22:20] Through all the work he did, did Ryan garner tips or figure out a process for accessing courage or on how to act in the face of fear?
[27:43] Ryan shares an anecdote from his childhood on the perception of fear.
[30:58] On encouraging mistakes, and courage, and confidence in kids but untraining adults!
[32:45] What are your most important things? Ryan touches on his most important pillars.
[33:37] Amy and Ryan highlight the importance of sacrifice.
[36:07] Ryan’s tips and recommendations for people just starting out on how to be courageous with their brand.
[40:23] Amy asks if Ryan has a regular routine of process?
[45:06] Amy thanks Ryan for sharing so much of his experience on today’s episode and invites listeners to tune in for the next episode.
After hearing these amazing stories, you’re probably wondering how to write and tell your own story, and how you can put yours into the world in a bigger way. I’ve got an incredible resource for you! it’s my one-hour brand story planner, and it’s totally free!
In under an hour you can have a beautifully crafted brand story to use everywhere: your brand story should be on your website, your packaging, at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy.
Every brand needs a story so be sure to go to amyselbach.com/brandstory to download yours right now.
Also, if you loved this episode don’t forget to share it by clicking the share button just beneath the play bar and don’t forget to subscribe to listen to more episodes.
If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram @amyselbach or at amyselbach.com.
Mentioned in this episode
- 17: Beauty Exec’s #1 Skill to Propel Your Biz Forward, and the Three Secrets to a Standout Brand - March 11, 2020
- 16: How Shawna Dalton Built a Multi-Million Dollar Children’s Apparel Line on Her Own From Scratch… and How You Can Too! - March 6, 2020
- 15: How Sara Kalke Launched a Six-Figure Online Course from a $250 Ad Spend! - March 4, 2020