Welcome to 20 Seconds of Insane Courage with Amy Selbach, a brick-and-mortar as well as an online business entrepreneur and an international brand and marketing coach for countries, companies, and entrepreneurs.
Here you’ll learn what it takes to build your business, brand, and story, 20 seconds at a time.
This podcast interviews entrepreneurs and everyday heroes to uncover the conditions present at the intersection of their bravest actions. From intuition to inspiration to desperation to sheer will, it proves lasting change doesn’t have to take years, months, or even days but often just a single moment.
In this episode, Amy talks to Amy Swift Crosby, a brand strategist and copywriter, who has worked with Virgin Atlantic, Cindy Crawford, Dr. Phil, Pantene, Ford, BVLGARI and finally, author, writer, and creator of Smarty, an online small business community designed to empower entrepreneurs.
Tune in to hear how courage can come from others, how to provide constructive criticism, why your branding is how you talk to your customers and how your body can store emotions in unexpected places.
Key Takeaways
[:49] Amy introduces Amy Swift Crosby and shares how their first meeting at a Ladies Who Launch workshop dramatically changed the trajectory of Amy S.C.’s life!
[5:02] Amy S.C.’s 2-minute life story, including jumping on a P.A. job opportunity heard through a walkie-talkie, Christy Turlington, undiagnosed tuberculosis and so much more!
[11:10] Amy’s S.C.’s natural ability to see what’s missing was the trigger that led to a mailed letter to Virgin CMO — c.c. Sir Richard Branson! — which yielded unbelievable results.
[14:52] Some expert tips on constructive brand criticism starting with acknowledging what the brand does right.
[16:44] On the sometimes external provenance of courage.
[22:40] How Amy S.C.’s intuition is honed and how it serves her.
[25:50] Following your internal compass, even when the decision is hard, a look at affiliates, and how to protect your community.
[29:12] Taking action when you can to face fear, and acknowledge that fear will take over exactly how much real estate you give it.
[32:13] Branding provides your business with an opportunity to express itself but most importantly, to communicate with your customer.
[35:49] Amy S.C.’s tips on the branding process, creating your roots: mission, vision, values, personality, essence, and positioning.
[40:44] Amy S.C. believes in routines; she breaks down her day for us.
[44:22] On the efficient emotional release that can be provided by myofascial release and Amy S.C.’s new studio launch.
[49:50] The tangible advantages of having a physical space to host your community.
[51:23] Amy thanks for sharing experience on today’s episode and invites listeners to tune in for the next episode.
After hearing these amazing stories, you’re probably wondering how to write and tell your own story, and how you can put yours into the world in a bigger way. I’ve got an incredible resource for you! it’s my one-hour brand story planner, and it’s totally free!
In under an hour you can have a beautifully crafted brand story to use everywhere: your brand story should be on your website, your packaging, at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy.
Every brand needs a story so be sure to go to amyselbach.com/brandstory to download yours right now.
Also, if you loved this episode, don’t forget to share it by clicking the share button just beneath the play bar and don’t forget to subscribe to listen to more episodes.
If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram @amyselbach or at amyselbach.com.
Highlights
Amy takes us along her incredible path, from how she tried to not suck at dressing for work with a supermodel boss, to writing a letter that got her to fly for free on Virgin!
It’s really important when providing constructive criticism that you acknowledge what a brand does right before pointing out the spaces where the brand has conflicting messages.
Mentioned in this episode
More about your host
More about our guest
- Amy Swift Crosby’s website
- Amy Swift Crosby on Instagram
- Amy Swift Crosby on Twitter
- Amy Swift Crosby on Facebook
- Amy Swift Crosby on LinkedIn
Tweetables
“Incredible women doing such meaningful work in the world.”
“Your ability to see what’s missing can be how to make your living.”
“Sometimes you just have to be brave even when you’re shaking in your skin.”
“The unknown can be so paralyzing.”
“What has pulled me out of my darkest hours are people.”
“Your intuition is always there; you just need more quiet spaces inside yourself to hear it; meditation creates that stillness.”
“Fear will have exactly as much real estate as you give it.”
“Brand is the experience people have when interacting with your product or service, and you have to decide how that’s going to be.”
“A design concept is not a brand!”
- 17: Beauty Exec’s #1 Skill to Propel Your Biz Forward, and the Three Secrets to a Standout Brand - March 11, 2020
- 16: How Shawna Dalton Built a Multi-Million Dollar Children’s Apparel Line on Her Own From Scratch… and How You Can Too! - March 6, 2020
- 15: How Sara Kalke Launched a Six-Figure Online Course from a $250 Ad Spend! - March 4, 2020